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J. R. Ransom, Publisher of taosplaza.comVideo, Articles, and Daily News are all added frequently to taosplaza.com.
These are drawn from several key sources plus other sources & contributors. All Video and Articles first appear in the 'Top Stories' section, then to the 'Leading Stories' section, and then to the 'More News' section. Following that each video or article can best be found within Categories. So If you're not interested in Global or US news at the time but want to see info on Solar Power or Earthships or the Environment, or look at a comedy video, just scroll down to the Category with what you're looking for. With the new taosplaza.com you can find interesting video, articles, and news in many ways. Other very good ways to find pieces posted on taosplaza.com are to use the 'Archive' or 'Search features. Wherever you are on Planet Earth, taosplaza.com is about 'turning you on' to ideas and information that will give you some perspective in these interesting times. Watch it unfold before your eyes.
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Boycott is The Ultimate Weapon PDF Print E-mail
Contributed by Stacy Herbert   
Boycott
Ultimate Weapon
The 'Ultimate Weapon'  By Stacy Herbert. The boycott is ‘the ultimate weapon,’ says leading European bank. Cheuvreux’s recent report, “Consumer Power: Pricing Power versus Consumer Power,” provides fascinating insight into the power of the boycott while expanding on Max Keiser’s Boycott Vulnerability Ratio (BVR) by giving a bond like rating to a company’s vulnerability to a boycott.

“US financial activists have recently introduced astute boycott strategies. Created by Max Keiser, the BVR attempts to identify listed companies that are financially the most sensitive to a boycott. We have refined this concept in our scoring model.” - “Consumer Power,” Cheuvreux June 2007

The boycott is ‘the ultimate weapon,’ according to the report. What is a boycott? A boycott is “a free, voluntary and ideological refusal on a systematic basis to consume a company’s products or services (or that of a country) for the purpose of obliging it to meet a demand.” As Max Keiser has repeatedly stated, “a boycott is the no cost weapon of choice for activists.”

And while 91% of consumers say they are prepared to boycott the products of a company for poor behaviour, in reality, the ‘ultimate weapon’ is wielded mostly by the educated and the middle to upper income brackets. According to the report, less than 15% of people with no university degree have ever boycotted a product. And only 25% of those with income of less than 1500 euros per month have boycotted a product, compared to 46% of those with monthly incomes greater than 3100 euros.

As is reflected in Karmabanque research, Cheuvreux found that consumer goods and retailers were most vulnerable to a boycott, hence the lowest CCC rating. The companies most resistant to a boycott were found to be the banks, AAA rating for them. Banks shouldn’t be too relaxed about this as Cheuvreux’s study also found that resistance to a boycott “is also a good indicator of the threat of possible regulation.”

Max Keiser created Karmabanque in 2002 as a place for activists to monetize their dissent. With Cheuvreux’s report providing another layer of important dissent data, the ultmate boycott weapon just got a market guided missile.

To learn more about Max Keiser

To read the Cheuvreux boycott report download pdf below:

"Consumer Power": Cheuvreux Bank report - 46K

The New York City Independent Media Center

 
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