Dr. Simon Moore

So, what is happening exactly physiologically when we play a thrill packed video game? Dr. Simon Moore, Psychologist, London Metropolitan University: Your heart rate is going to be involved. You have something that called Galvanic Skin Response which is very much indicative of you sympathetic nervous system - so that's the system that gets you ready for 'fight or flight'...

Games that have graphics that are very realistic, what you'll find is that viewers that don't have very good imaginations from a visual point of view will find those games more engaging. Whereas games that are more 'cartoony', fictitious looking in their graphics, what you'll find is that people who have good imaginations they're going to engage with them more because they have the tools to almost translate those fictitious images into a potential real life situation...