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Holi Time at School for Blind in India Video PDF Print E-mail
Contributed by J. R. Ransom   
Holi Celebrations
Holi Celebrations
This very touching, award winning video (3min 12sec) is about Holi Time at School for Blind in India Video. The video was made as a public service announcement by the Eye Bank of India. Cannes Lion 2007, Thailand ad-fest 2007.

Holi is a popular, Hindu spring festival, observed in North India and Nepal, also called the Festival of Colours. In West Bengal, it is known as Dolyatra (Doljatra) or Boshonto Utshob ("spring festival").

On the first day, bonfires are lit at night to signify burning Holika.

On the second day, known as Dhulandi, people spend the day throwing coloured powder and water at each other. The spring season, during which the weather changes, is believed to cause viral fever and cold. Thus, the playful throwing of the coloured powders has a medicinal significance: the colours are traditionally made of Neem, Kumkum, Haldi, Bilva, and other medicinal herbs prescribed by Āyurvedic doctors. A special drink called thandai is prepared, sometimes containing bhang (Cannabis sativa). People invite each other to their houses for feasts and celebrations later in the evening.

Rangapanchami occurs a few days later on a Panchami (fifth day of the full moon), marking the end of festivities involving colours.


 
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