The long-awaited iPad will make its way to Apple Store and Best Buy shelves on Saturday. And Apple primed the buzz pump with a sneak peak on Good Morning America.
"And now to the device that promises to change our lives and how we interact with the written word. Apple's new iPad goes on sale this Saturday. ... it's already sold out," said Good Morning America host Robin Roberts. She then handed it over to a GMA reporter who chronicled the rising buzz for the gadget. Finally, GMA's audience got a hands-on demonstration from the set of the morning television show.
The iPad was also featured in the television show Modern Family on Wednesday night, and Apple CEO Steve Jobs is on the cover of Time magazine's April 12 issue, which features an interview. Apple also has reportedly approved a Netflix application for the iPad on its App Store.
What can we expect this weekend? "I think if the weather is good, we can expect to see people standing in line for the iPad. It certainly looks like Apple has another hit on its hands," said Michael Gartenberg, a partner at Altimeter Group. "Some people may wait for the 3G model, but many consumers will want to get their hands on the device right away."
Reviews from consumer technology magazines are also starting to pour in. The general consensus: It's just as cool as Jobs promised.
So cool, in fact, that Piper Jaffray analyst Gene Munster has admitted his initial prediction of 2.7 million iPad sales in 2010 may be too conservative. And Broadpoint Amtech predicts content purchases for the iPad could cause content revenue to equal about 30 percent of the revenue Apple earns from hardware by the end of 2011.
"We believe these signs indicate that initial demand for iPads was...
Posted: 2010-04-01 11:04:00
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