Make Room in the Toy Box: Pricey iPad Now a Plaything
Make room in the toy box for the iPad and iPhone. Crayola allows tots to doodle on the iPad using its iMarker just as they would a crayon on a coloring book. Tweens are able to belt out their favorite Miley Cyrus and Selena Gomez tunes on a Disney microphone that turns the tablet into a karaoke machine. And technology accessories company Griffin enables teens to fly its toy helicopter by using the iPhone as a remote control.
This holiday season, toy makers have turned Apple Inc.'s pricey tablet and smartphone into playthings for kids. They figure in this weak economy, parents will be willing to splurge on toys for their children that utilize devices they already have -- or want -- themselves.
Tiffany Fessler of Gainsville, Ga., certainly was willing to do that even though when she initially bought her $829 iPad she never imagined she'd be sharing it with her 20-month-old son. But whenever she sat down to check emails on the iPad, he'd climb into her lap wanting to use it.
So, Fessler decided to get him the $29.99 Crayola iMarker, which transforms the iPad into a digital coloring book using a Crayola's free ColorStudio HD application that parents can download. Kids can draw and color using the iMarker, which has a soft tip so it doesn't scratch the tablet's glass screen.
"When you have a screaming toddler in a restaurant or any public area, you want to have something to calm him down with," says Fessler, 39. "This is just another way to keep him entertained."
That the iPad and iPhone, which can cost as much as $849, have infiltrated the $22 billion toy market this season is no surprise. Smartphones and tablets -- particularly Apple products -- are more popular than ever with people of all ages. This year, Apple...
Posted: 2011-12-06 09:33:24Author:...
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