The Power of Small Business Branding Through Private Labeling

by Nisha Garg.

Your Label Says A Lot About Your Business
A brand is a powerful tool in your hands, a visual image that encapsulates a perceived value associated with your company, product or service by customers and potential customers. As competition intensifies, small business owners are realizing the power of branding through private label as part of an ingenious business strategy.

Owning your brand is not only an alluring marketing and sales tool, it makes good small business sense. Wholesalers of private label products offer resellers and diverse others the opportunity to build recognition for their own company and product, as well as develop customer loyalty.

The Role of Fear in This Faltering Economy by Danna Schneider.

Our economy is definitely going through some "tough times", as our President George Bush recently confirmed in a speech regarding the floundering economy of today.

A combination of factors have created a very volatile stock market, housing market, increasing inflation and cost of living, and a faltering job market, but one key component of a failing economy plays an intangible role in facilitating and perpetuating economic instability.

That component is human fear. We can't help it, we've evolved with fear as one of our main emotions, and the media and our surroundings have only helped it along by declaring "the sky if falling" with it's seemingly nonstop doomsday headlines.

Top 7 Ways to Recession Proof Your Business by Debbie Mrazek.

Good companies and good products are in demand no matter what the economy is doing. Just because there is a recession, it doesn’t mean that everyone is experiencing the same effect from it.

The key to riding out the recession is to create a plan to address it. “Simply planning ahead is one of the best strategies companies can use when experts begin to whisper recession,” says Debbie Mrazek, author of The Field Guide to Sales: The All Weather, All Terrain Guide to Selling.

Danger - Banks Ahead! by Sam Vaknin.

Banks are the most unsafe institutions in the world. Worldwide, hundreds of them crash every few years. Two decades ago, the US Government was forced to invest hundreds of billions of Dollars in the Savings and Loans industry. Multi-billion dollar embezzlement schemes were unearthed in the much feted BCCI - wiping both equity capital and deposits. Barings bank - having weathered 330 years of tumultuous European history - succumbed to a bout of untrammeled speculation by a rogue trader. In 1890 it faced the very same predicament only to be salvaged by other British banks, including the Bank of England. The list is interminable. There were more than 30 major banking crises this century alone.

That banks are very risky - is proven by the inordinate number of regulatory institutions which supervise banks and their activities.