Video 5min 34sec.
Muhammad Yunus:
My appeal is that to justify the totality of human being we need a least two kinds of businesses.
A business which centers around me - that a profit maximizing business - it's all about me - I want to make money.
And the other busines is kind of a reverse of it. It's all about others - nothing about me. That, I'm calling 'social business' - busines to do good to people, do good to the planet - without any intention of finacially benefiting.. And if you feel that urge you can create them.
If we insert that concept into economic theory, the whole economic becomes different. We can create social businesses in many, many sections.
Profit-making companies don't go there because they won't get that kind of brilliant profit out of it, so they go someplace else.
So this would be a good subject for social business.







