Video 10min 48sec. Our Motivations are unbelievable interesting. The science is really surprising. It's a little freaky. We are not as endlessly manipulable and predictable as you would think.
A whole set of unbelievably interesting studies. I want to giive you just two that call into question this idea that if you reward something you get more of the behavior you want and if you punish something you get less and less of it.
So let's go from London to the mean streets of Cambridge Mass, in the northeastern part of the United States. Let's talk about a study done at M. I. T. (Massachusetts Institute of Technology).
They took a whole group of students and they gave them a set of challenges. Things like memorizing strings of digits, solving word puzzles, other kinds of spacial puzzles, physical tasks like throwing a ball through a hoop.
To incentivise there performance the gave them 3 levels of reward. If you did pretty well you got a small monetary reward. If you did medium well, you go a medium monetary reward. If you did really well - if you were one of the top performers you got a large cash prise.
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