
Social Capitalism - The Monetization of the Social Network by Market Wizard.
In the world of online media marketing, 2007 will be remembered as a quantum evolution in "behavioral targeting" technology. In April, Google swallowed up DoubleClick for $3.1 billion, followed in May by Microsoft's $6 billion purchase of aQuantive and Yahoo's "me too" buy of Right Media for $680 million (yes million). Although these major players had been engaged in BT since at least 2004, the marriage of a search platform with the largest banner ad serving network for publishers has blurred the line between service provider and competitor.



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The Biggest Myth About Ecommerce - Squashed by 
